Who we are

Surf Rider is a lifestyle apparel brand influenced by Surf Culture and Beach Fashion.

Vision Statement

At Surf Rider, our vision is to be the go-to choice for fashionable and functional swimwear that doesn't sacrifice comfort or performance.

Surf Rider is dedicated to the pursuit of excellence.

We're passionate about creating timeless swimwear built to withstand the test of time. We focus on quality and details so that each piece looks and feels amazing, year after year.

Our Product

At Surf Rider, we strive to perfect every detail of our products. We understand that looking good in our swimwear is just as important as how it feels.

That's why we hand-select only the softest, most luxurious textiles - ensuring that they'll look great and feel comfortable, swim after swim. Our fabrics are also incredibly durable, offering enhanced chlorine, salt-water, and fade resistance.

Our Process

At Surf Rider, we design, source and manufacture swimwear with the future in mind.

We focus on timeless collections, carefully selected fabrics, exceptional craftsmanship and attention to every detail to evoke confidence in our customers and inspire them to make memories by the water.

Our Goal

At Surf Rider, our goal is to be the go-to swimwear company for quality, fashionable and affordable swimwear that fits and flatters all body types.

Our Mission

At Surf Rider, our mission is to make people feel confident, sexy and beautiful in our swimwear so they can enjoy their time in the sun.

Our vision is to be a trendsetter in the swimwear industry, offering the latest fashion styles that cater to everyone.


At Surf Rider, we believe that comfort and performance should go hand-in-hand. That's why we've designed our line of swimwear to be both comfortable and stylish.

Our swimwear is made from high-quality materials that can withstand the elements, so you can focus on having fun.


At Surf Rider, we believe in the power of fashion to express individual style and personality.


At Surf Rider, we believe in the importance of quality craftsmanship and attention to detail.


At Surf Rider, we believe in giving back to the community through charitable initiatives and partnerships.


At Surf Rider, we believe in the beauty of all bodies, no matter their size, shape, or color

Our Mission

Surf Rider's mission is to develop premium swimwear that crosses cultures and defies trends, combining style, function, art, and fit.

Beach Essentials

Wanderlust Bikini

Look as good as you feel this summer with our Wanderlust Bikini. Featuring rich shades of purple and exotic black leaf motifs, you'll turn heads this summer!

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Wanderlust SWIM TRUNKS

For the ultimate in tropical-inspired style, reach for our Wanderlust Swim Trunks. Featuring bold colors and tropical patterns, you'll stand out from the crowd!

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Paradise is wherever you are in the Fiji Bikini. A fresh take on a timeless style, this bold tropical print Bikini is perfect for making a statement at the pool or beach.

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